Mix paprika, garlic powder, onion powder, brown sugar, salt, black pepper, and cayenne until evenly combined.
Pat the wings completely dry.
Drizzle the wings with oil and toss lightly.
Sprinkle the seasoning over the wings and toss until evenly coated.
Let the seasoned wings rest for 10 to 15 minutes.
Bake at 425°F for 35 to 45 minutes, turning halfway through, or air fry at about 400°F until 165°F internally.
Crisp briefly under the broiler or in the air fryer if desired, watching the brown sugar closely.
Rest briefly and serve with your favorite dipping sauce or sides.